Opportunity Knocks, or How To Sell Books

You know what’s tricky? It’s not writing the book (though that’s hard), or editing the book, or getting a cover for the finished book.

It’s getting people to buy the book.

That’s kind of where I get stuck. My book sells, don’t get me wrong. I see sales come in, or take a look and see that someone’s been reading a Kindle copy. But I don’t like to throw myself out into the spotlight, and along with that, I don’t actually enjoy marketing. I don’t like trying to get reviews. I don’t like reading reviews. I’m really just content to know that my work is out there, and that some people might find it and like it. I never thought that would happen, and never really imagined that I would be able to say that I’ve published a book. So to some extent, that alone is enough for me. But I do still like to see sales come in. I mean, there’s always something especially nice about seeing that someone, somewhere has decided to spend a couple bucks to read my work. I mean, that’s just outrageous, right? This thing that I spent so long making, and someone I don’t know–and in quite a few cases, someone who lives on an entirely different continent–decided they wanted to buy it? I love that. I’d love to see people keep finding my work and taking a chance on it.

And that’s where the “opportunity” from the title comes in. It’s still in the planning stages, and may not happen at all, but I might have a chance to participate in a workshop at a pretty big bookstore, and that bookstore would put in a special order for copies of my book. I would take part in some of the activities planned, maybe do a talk about what the process of self-publishing and/or writing a book is like, things like that. It’s the best kind of marketing for me, really, because I wouldn’t really be doing any marketing–I’d just be talking about stuff I know and like, and my book would just happen to be there.



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